29 Jul 2013

First Impression Review: H&M Liquid Eyliner

Hi guys! The other day I posted a makeup and jewellery haul on my blog and one of the things I bought was a liquid eyeliner pen from H&M. If you missed this haul and want to go read it, click here :)

If you did read it, you will know that I swatched the eyeliner and was a little unsure of the color payoff. It just seemed not to be as black as I would have wanted, because I like my eyeliner to be as black as possible. Now I have tried it for the first time and thought I’d give it a first impression review.

I will judge this product based on 5 criteria: Application, Color payoff, Lasting power, Price and Packaging. I will score it on a scale from 0-5 on all the criteria and in the end give it an overall grade from 0-5. So, let’s get started!  :)


First things first, I found the application quite tricky. It was hard to get an even thickness of the line and I had a hard time following my eye shape. I had to start over a few times to get the result in the pictures below. This might not be 100% due to the product, because I’m not the best at applying liquid liner, but I have had bigger success with other similar products. 
Application: 3

When it comes to color payoff, which was an initial concern of mine, the eyeliner actually surprised me. On the eye area I find that the color performs much better than when I swatched it on my hand, so I’m happy with that. It’s definitely not the blackest of blacks color wise, but black enough for me :)
Color payoff: 4

I found the lasting power of this product to be quite good. I didn’t wear an eye primer underneath, and the color lasted fine throughout the day. It didn’t smudge on me, which is good. At the end of the day I found the wings closest to my outer tear duct to be slightly faded, but that is to be expected I think. One thing though is that it is not at all waterproof. During the application I had to start over a few times and the product completely melts away when using a wet q-tip. This makes the eyeliner very ease to remove at the end of the day but I would not recommend using this on a rainy day.
Lasting power:  4

When it comes to the price I have nothing negative to say. It costs 39.90 SEK, which is about $5-6, £3-4 and 4,5 EUR. So I don’t think you can find anything less expensive.
Price: 5 

Last but not least, we have the packaging. I find this to be very simple and elegant. Nothing out of this world but the color combination of black and silver is something I enjoy. The cap seems very secure, so if you carry this with you in your purse it won’t come off. It seems very tight so I don’t think that the product will dry out quickly either. The only downside I find is that the cap doesn’t fit on the back of the pen, which I found slightly enjoying. I like placing my cap there whilst applying liner because then I don’t lose it. This cap is also clear, which makes it harder to spot among your other things.
Packaging: 4





The H&M eyeliner pen scored high on most of my criteria, and the overall grade is 4. I would maybe want to retract some percentage due to the fact that it is so un-waterproof, but since the product doesn’t state to be waterproof I don’t think that would be fare. But for wearing on a daily basis I would prefer my eyeliner to be more, at least water resistant, like I find my kohl pencil to be. For daily use I find this to be a little unstable for my taste since you can’t control the weather. But this is just my opinion and for indoor wear this eyeliner works beautifully.

I would recommend this product to someone who spends a lot of time indoors or in sunny weather, or if you, like me, are a newbie at applying liquid liner and want a good, inexpensive liner to practice with. Even though I found the application to be tricky with this product, I think that once you’ve mastered this, no liquid eyeliner pen will be a problem :)

I hope you have enjoyed this first impressions review and I’ll talk to you soon! :D 
            

xo, Sanna

+ Fashion and Beauty






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